Artwork  |  Digital  |  Environmental

With Michael Flückiger
British Land, Broadgate, London
Outdoor Digital Installation


An interactive public artwork, commissioned by British Land for the archway of 3 Broadgate.

Referring to Broadgate’s textile making heritage and Orms Architects’ design for the building’s cladding, Loom weaves an electronic fabric which unfolds in response to individuals passing through the building’s outdoor archway.

Influenced by Joseph Marie Jacquard’s power loom and its revolutionary binary control system invented in 1801, the artwork generates sine waves with unique amplitude, frequency and colour characteristics which, in imitation of thread, visually weave visitors’ passage through the space.

In perpetual motion, the visualisation reflects and meshes together individual traffic at the site, gaining in complexity as its multiple virtual threads interweave and fabricate fibril patterns in response to collective human movement.

Presented on a bespoke 5m diameter LED screen, by lighting designers Speirs & Major, the work runs daily from 6 am to midnight. With its visualization reflecting outdoor lighting conditions, the newly commissioned piece is subtle and amorphous by day, gradually becoming more defined and luminous by night.

The work was launched during London Design Festival.


Concept & Design – Ronan Devlin
Developer – Michael Flückiger
Curator – Rosie Glenn
Lighting Design – Speirs & Major
Architects – Orms
Engineering – Arup
Photography – Luca Piffaretti

Selected Projects

JeuxPrint | Digital

AnomalyArtwork | Digital | Environmental

The Civil Arts InquiryBranding | Editorial | Environmental | Print

Building MaterialEditorial | Print

MagsäckskvarnArtwork | Digital | Environmental

EnergiesBranding | Editorial | Environmental | Print

The School of Art, Science and Technical ClassesBranding | Environmental | Print

777Branding | Digital | Environmental | Print | Motion

In FlowArtwork | Digital | Environmental

Limerick City Gallery of ArtBranding | Environmental | Print

Mostyn Open 20Branding | Environmental | Print

Collecting for IrelandEditorial | Print

Ligne 16Print | Digital

Mostyn Open 19Branding | Environmental | Print

LunaBranding | Environmental | Print

VeillanceArtwork | Digital | Environmental

Patrick JosephBranding | Print

The SeaEditorial | Print

(T)hereArtwork | Digital | Environmental

The Artist’s EyeEditorial | Print

OscilloscopePrint | Digital

CommunismEditorial | Print

Upholster LondonBranding | Digital | Print

Amy AustinBranding | Digital | Environmental | Print

Durer and the GallowglassEditorial | Print

ParlourBranding | Environmental | Print

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Ronan Devlin Studio
41 Cleveland Road
North Shields
Tyne & Wear
NE29 0NW