Branding  |  Digital  |  Environmental  |  Print

Mexican Restaurant

Dublin, Ireland


Branding, environmental graphics, print, website and promotional materials for contemprary Mexican restaurant located on South Great George's Street in central Dublin, Ireland.

777 offers bold authentic flavours of Mexico City, with international culinary influences and high-end cocktails. Client JCF Developments wanted to reflect its contemporary offering by avoiding clichéd ‘Tex Mex’ references and iconography commonly associated with Mexican eateries.

The geometric logotype and supporting graphic scheme draw inspiration from modern Mexican architecture, street signs, and the 1968 Olympics identity by designer Lance Wyman. Chicano Art and prison tattoo imagery by artist Kelvin Mann are interspersed throughout, providing contrast to geometric graphics and reflecting social concerns of modern Mexico.

The resulting blend of styles embodies the restaurant's dive bar aesthetic, presenting a liberated space where one can enjoy an intimate drink or bring a large party for a family-style banquet.


Photography – Terry McDonagh

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Ronan Devlin Studio
41 Cleveland Road
North Shields
Tyne & Wear
NE29 0NW